🎣 Beginner’s Guide to Fishing: Choosing the Right Lure for the Job

If you’re just getting into fishing, walking into a tackle shop (or scrolling through one online) can feel overwhelming. Crankbaits, spinnerbaits, soft plastics, jerkbaits — what do they all do? And when should you use them?

Let’s break it down in a way that makes sense, so you can get out on the water with confidence — and come back with fish stories.


🐟 Start With Your Target Fish

Are you fishing for bass? Crappie? Maybe even musky? Knowing what you’re after will help narrow things down fast.

Here’s a general idea:

FishBest Lure Types
BassCrankbaits, Soft Plastics, Spinnerbaits
CrappieSmall Swimbaits, Tubes, Grubs
MuskyLarge Swimbaits, Glide Baits, Topwater

🚤 Lure #1: Crankbaits (for covering water fast)

Crankbaits are great for beginners because they’re simple to use. You just cast and retrieve — and they do the work.

If you’re fishing for bass in lakes or ponds, start with a Square Bill Crankbait (1.5) with the Sexy Shad style.

It imitates a baitfish and works especially well in warmer months when bass are feeding aggressively.


🌾 Lure #2: Soft Plastics (for when the bite gets tough)

If the fish aren’t biting moving lures, slow it down with soft plastics. Try a 5″ Stick Bait in Watermelon Red on a wacky rig or Texas rig.
[Link to: 5″ Stick Bait – Watermelon Red]

This setup works just about anywhere and is a go-to for both beginners and pros.


💡 Lure #3: Spinnerbaits (for murky water or windy days)

Spinnerbaits create flash and vibration, which helps fish find them in low visibility.

A great all-around choice is the 3/8 oz Spinner Bait – Firecraw

It’s perfect for stained water or springtime bass.


💥 Lure #4: Topwater (when fish are feeding near the surface)

Want an adrenaline rush? Use a Popper or Walking Bait early in the morning or late in the evening when fish are hunting near the surface.

Try the 4″ Big Belly Popper – Bone/Orange

Or the 5″ Walking Bait – Bullfrog for explosive strikes.


🐊 Lure #5: Big Game? Go Musky

If you’re targeting something toothy like musky, you’ll want something big, loud, and attention-grabbing.

Check out the 10″ Jake – River Shad or the 5.5″ Bazooka Popper – Bleeding Shad

These lures are made to handle big predators.


🎯 Final Tip: Match the Conditions

  • Clear water? Use natural colors (shad, pumpkinseed).
  • Muddy water? Use brighter colors (chartreuse, firecraw).
  • Hot weather? Fish deeper or early/late.
  • Cool weather? Slow down your retrieve.

🧠 Bonus: Don’t Overthink It

Start simple. Grab a few reliable options like:

  • Square Bill Crankbait
  • Soft Stick Bait
  • Spinnerbait
  • Topwater Popper

…and learn how they feel. The more you fish, the more you’ll figure out what works — and why.


🛒 Ready to try some out?

Head over to our shop and check out our Shop — or just scroll through and pick a couple to get started.

Got questions? Hit us up anytime — we’re happy to help you catch more fish.

And remember: “It’s not in the size of the catch but in the joy of pursuit” –

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